Support your dairy farmers: #Februdairy launches to silence industry critics

It seems farming is in the midst of a social media storm.

With numerous tweets circulating surrounding the treatment of livestock, the fire in farming’s belly has most definitely been lit, leading many to take to Twitter themselves to right what industry figures have branded as misleading information.

Dairy month

The idea of #Februdairy is to inundate Twitter with positive and informative content. The concept was initially born after a conversation between industry experts last year, but with no time better than the present, Dr. Jude Capper, a livestock sustainability consultant (@bovidiva) has set the wheels in motion and urged the dairy industry to get behind the campaign.

She says: "We’ve got to have a positive image of dairy production and consumption in the UK.

"We need to focus on that middle ground - those people who simply don’t understand what we do every day."

She also goes on to say that for every negative comment made, we need five positive messages to counteract it.

Let’s make #Februdairy happen this year. 28 days, 28 positive #dairy posts. From cute calves and #cheese on crumpets, to belligerent bulls and juicy #beef #burgers - who’s in? #SmxConf18 pic.twitter.com/lewu2pLUhS

— Dr Jude Capper (@Bovidiva)

Let's make #Februdairy happen this year. 28 days, 28 positive #dairy posts. From cute calves and #cheese on crumpets, to belligerent bulls and juicy #beef #burgers - who's in? #SmxConf18 pic.twitter.com/lewu2pLUhS

— Dr Jude Capper (@Bovidiva) January 15, 2018

So how can you get involved?