21 Aug 2018
Support your dairy farmers: #Februdairy launches to silence industry critics
After multiple misleading tweets and images have made their way around social media, leading industry experts are urging farmers to get behind #Februdairy to highlight what really happens behind the scenes.
What was meant to be a six week stint working on an Load More...
Emily Ashworth
What was meant to be a six week stint working on an Load More...
It seems farming is in the midst of a social media storm.
With numerous tweets circulating surrounding the treatment of livestock, the fire in farming’s belly has most definitely been lit, leading many to take to Twitter themselves to right what industry figures have branded as misleading information.
Dairy month
The idea of #Februdairy is to inundate Twitter with positive and informative content. The concept was initially born after a conversation between industry experts last year, but with no time better than the present, Dr. Jude Capper, a livestock sustainability consultant (@bovidiva) has set the wheels in motion and urged the dairy industry to get behind the campaign.
She says: "We’ve got to have a positive image of dairy production and consumption in the UK.
"We need to focus on that middle ground - those people who simply don’t understand what we do every day."
She also goes on to say that for every negative comment made, we need five positive messages to counteract it.
Let’s make #Februdairy happen this year. 28 days, 28 positive #dairy posts. From cute calves and #cheese on crumpets, to belligerent bulls and juicy #beef #burgers - who’s in? #SmxConf18 pic.twitter.com/lewu2pLUhS
— Dr Jude Capper (@Bovidiva)Let's make #Februdairy happen this year. 28 days, 28 positive #dairy posts. From cute calves and #cheese on crumpets, to belligerent bulls and juicy #beef #burgers - who's in? #SmxConf18 pic.twitter.com/lewu2pLUhS
— Dr Jude Capper (@Bovidiva) January 15, 2018
So how can you get involved?
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Have your say
- You can follow the dedicated Twitter account at @februdairy
- Share positive types of content - images, videos, snippets of real, farming life
- Try to post everyday
- Use the hashtag #februdairy
- Include facts and figures to really push your content
Dr. Capper also says that this isn't a campaign to make people change their dietary choices, it is to connect the dairy industry with consumers who may not have truthful information and make sure that the dairy sector is as transparent as it can be for those who want to learn about it.
I have no idea where in the world this is, but whoever is incharge of that disgrace should be locked up & banned from ever keeping animals again. If I found out our calves ended up somewhere like this id be devastated t.co/g1Jxl3tcC4
— Ben Redman (@cows94)I have no idea where in the world this is, but whoever is incharge of that disgrace should be locked up & banned from ever keeping animals again. If I found out our calves ended up somewhere like this id be devastated https://t.co/g1Jxl3tcC4
— Ben Redman (@cows94) January 22, 2018
Here's a calf snatching breakfast while her mother waits to go into the milking parlour. No compulsion here, like most dairy farmers our Cows welfare and happiness comes first always. pic.twitter.com/BrWmTlve0R
— Cassius (@cassiustweets)Here's a calf snatching breakfast while her mother waits to go into the milking parlour. No compulsion here, like most dairy farmers our Cows welfare and happiness comes first always. pic.twitter.com/BrWmTlve0R
— Cassius (@cassiustweets) January 22, 2018
My page is an open door to my family’s abattoir, I am working towards opening the first glass walls slaughterhouse. 👍 Transparency and public inclusion is the future. #truetransparencyproject
— Butcher's Daughter (@jesoelschlagel)My page is an open door to my family’s abattoir, I am working towards opening the first glass walls slaughterhouse. \uD83D\uDC4D Transparency and public inclusion is the future. #truetransparencyproject
— Butcher's Daughter (@jesoelschlagel) January 20, 2018
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