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Support your dairy farmers: #Februdairy launches to silence industry critics

After multiple misleading tweets and images have made their way around social media, leading industry experts are urging farmers to get behind #Februdairy to highlight what really happens behind the scenes.


Emily   Ashworth

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Emily   Ashworth
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Get behind #Februdairy to highlight the great work dairy farmers do

It seems farming is in the midst of a social media storm.

 

With numerous tweets circulating surrounding the treatment of livestock, the fire in farming’s belly has most definitely been lit, leading many to take to Twitter themselves to right what industry figures have branded as misleading information.

 

Dairy month

The idea of #Februdairy is to inundate Twitter with positive and informative content. The concept was initially born after a conversation between industry experts last year, but with no time better than the present, Dr. Jude Capper, a livestock sustainability consultant (@bovidiva) has set the wheels in motion and urged the dairy industry to get behind the campaign.

 

She says: "We’ve got to have a positive image of dairy production and consumption in the UK.

 

 

"We need to focus on that middle ground - those people who simply don’t understand what we do every day."

 

She also goes on to say that for every negative comment made, we need five positive messages to counteract it.

 

 

So how can you get involved?

 

 


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Have your say

  • You can follow the dedicated Twitter account at @februdairy
  • Share positive types of content - images, videos, snippets of real, farming life
  • Try to post everyday
  • Use the hashtag #februdairy
  • Include facts and figures to really push your content

 

Dr. Capper also says that this isn't a campaign to make people change their dietary choices, it is to connect the dairy industry with consumers who may not have truthful information and make sure that the dairy sector is as transparent as it can be for those who want to learn about it.

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