After multiple misleading tweets and images have made their way around social media, leading industry experts are urging farmers to get behind #Februdairy to highlight what really happens behind the scenes.
It seems farming is in the midst of a social media storm.
With numerous tweets circulating surrounding the treatment of livestock, the fire in farming’s belly has most definitely been lit, leading many to take to Twitter themselves to right what industry figures have branded as misleading information.
The idea of #Februdairy is to inundate Twitter with positive and informative content. The concept was initially born after a conversation between industry experts last year, but with no time better than the present, Dr. Jude Capper, a livestock sustainability consultant (@bovidiva) has set the wheels in motion and urged the dairy industry to get behind the campaign.
She says: "We’ve got to have a positive image of dairy production and consumption in the UK.
"We need to focus on that middle ground - those people who simply don’t understand what we do every day."
She also goes on to say that for every negative comment made, we need five positive messages to counteract it.
Let’s make #Februdairy happen this year. 28 days, 28 positive #dairy posts. From cute calves and #cheese on crumpets, to belligerent bulls and juicy #beef #burgers - who’s in? #SmxConf18 pic.twitter.com/lewu2pLUhS— Dr Jude Capper (@Bovidiva)
So how can you get involved?
Dr. Capper also says that this isn't a campaign to make people change their dietary choices, it is to connect the dairy industry with consumers who may not have truthful information and make sure that the dairy sector is as transparent as it can be for those who want to learn about it.
I have no idea where in the world this is, but whoever is incharge of that disgrace should be locked up & banned from ever keeping animals again. If I found out our calves ended up somewhere like this id be devastated t.co/g1Jxl3tcC4— Ben Redman (@cows94)
Here's a calf snatching breakfast while her mother waits to go into the milking parlour. No compulsion here, like most dairy farmers our Cows welfare and happiness comes first always. pic.twitter.com/BrWmTlve0R— Cassius (@cassiustweets)
My page is an open door to my family’s abattoir, I am working towards opening the first glass walls slaughterhouse. 👍 Transparency and public inclusion is the future. #truetransparencyproject— Butcher's Daughter (@jesoelschlagel)