Tesco has agreed to end the practice of selling lamb in packets of mixed origins in order to give greater clarity to consumers.
The move, which will come into effect in February, was announced following a meeting between Tesco and its processor representatives and the NFU, NFU Scotland, NFU Cymru, and the Ulster Farmers’ Union.
The meeting, which took place at the NFU’s headquarters in Stoneleigh, Warwickshire, was called to discuss the ’crucial role’ Tesco has to play in supporting the British lamb sector.
After the meeting the four farming unions said: “The meeting involved robust, but useful discussions where all parties agreed that there was a real benefit in continuing conversations to develop greater transparency in the lamb supply chain.
“At this meeting Tesco has confirmed that at the end of February 2016, it will not be selling lamb products in mixed origin packs.
"The unions welcome this move as it will allow customers to make an informed decision in the origin of the product that they are buying.”
Tesco came in for some heavy criticism from NFUS in particular in September after the discovery of large volumes of New Zealand lamb under a banner proclaiming support for Scottish sheep farmers at a store in Scotland.