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LAMMA 2020

LAMMA 2020

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'The move to the NEC has been fantastic' - stats and reaction from Lamma 2019

The first all-indoor Lamma Show represented a new era for the UK’s largest farm machinery and technology event.


James   Rickard

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James   Rickard
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'The move to the NEC has been fantastic' - stats and reaction from Lamma 2019

Lamma’s move to the NEC, Birmingham, has been hailed a great success by many of the thousands of visitors which thronged to the revamped event and the 650-plus exhibitors who packed the halls with the latest farm machinery and technology.

 

The overriding message was that the new indoor venue had proved ideal for a national event of this size and stature. Show organisers said it provided a comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business.

 

AgriBriefing group events director Elisabeth Mork-Eidem said: “We are absolutely delighted with the outcome of what has been a busy year planning for the show.


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“We pulled together and provided the show UK agriculture deserves, with about 40,000 people attending the event.”

 

The move also helped Lamma build on its reputation as a launchpad for a host of machinery from the UK and across the globe, with many exhibitors using the new venue to unveil their latest developments.

 

Roots

 

Lamma also stayed true to its roots, by attracting hundreds of smaller agricultural engineering and machinery firms.

 

In addition, the show’s commitment to innovation was reinforced in the Innovation Awards, which were relaunched at the NEC.

 

The competition champions agricultural machinery, equipment and services innovations, and an Innovation Trail enabled visitors to find out more about the gold and silver medal-winning products showcased on exhibitors’ stands.

 

Medal winners were announced before Christmas, with the overall winner judged and announced at the show (see next week’s FG).

LAMMA 2O19 STATISTICS

40,000

People attended the show

650

Exhibitors were in attendance

11

NEC halls were used

46,500 sq.m

Of floor space was taken up at the NEC

4

Days taken to build the event

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