Free range milk will now be stocked at 367 stores, including stores in Wales and Scotland for the first time
Asda has expanded free range milk into more than 250 more stores, following a ‘fantastic’ response from customers.
Five new farmers have been recruited to fulfil demand after customers’ campaigns to get Free Range Dairy Farmer’s Milk stocked in their area.
The milk carries the Pasture Promise logo which guarantees it only comes from cows grazed for at least 180 days and nights a year.
Asda was the first major retailer to launch the milk in March across 109 stores. It has now been launched in 367 stores, including in Welsh and Scottish stores for the first time.
Jenny Cannon, senior buying manager for milk at Asda, said: “When we initially launched the milk in Asda we said we would monitor customer demand, with the aim to make Free Range Dairy Farmer’s Milk more widely accessible, if that’s what customers wanted.
“The reaction to the milk has been fantastic and we are so pleased that we can now bring a Free Range milk option to even more customers across the UK.
“We will be increasing the amount of milk we are currently taking from farms in the Free Range Dairy Network by over 300 per cent, which is great news just two months after launch,” she said.
Neil Darwent, Free Range Dairy Network founder, said: “Seeing Free Range Dairy Farmer’s Milk in a national supermarket has been a huge milestone for us.
“We are thrilled that customers are putting our milk in their baskets as this means we can continue to grow the Free Range Dairy Network and make sure more farmers are benefitting from committing to our simple farming method.”