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UK tractor market share figures revealed

As the latest tractor registration figures are revealed, we take a look at which firms have made great strides and which one have slipped back.


James   Rickard

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James   Rickard
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Not since 2007 has the collective might of Agco, with its Massey Ferguson, Fendt and Valtra tractor brands, out registered CNH, made up of its primary tractor brands New Holland and Case IH.

 

All three Agco brands registered well, but it was a particularly successful year for Massey Ferguson which saw a jump of more than 500 registrations from 2016 to 2017. And while both New Holland and Case IH improved on 2016’s registrations, their negligible increase in figures actually meant CNH’s brands took a dip in market share.

 

However, while these two tractor manufacturing ‘super powers’ jostle for position, it is John Deere which once again maintains top spot, with a reaffirming jump in registrations from 3,350 in 2016 to 3,915 in 2017.


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As ever, due to EU law, the Agricultural Engineers Association (AEA) can only release UK tractor registration figures 12 months in arrears.

 

In addition, particularly for these latest figures, it is worth noting that although tractor registrations are a good indicator of actual tractor sales, it is unclear how many tractors were pre-registered before the end of the year, says the AEA. In this instance, the start of 2018 represented the introduction of Mother Regulations, and as a result many dealers would have pre-registered tractors for 2018 that would have been built in 2017, avoiding a sudden price hike.

Further down the table, headline success stories include Valtra, JCB and Landini, all of which had substantial uplifts in unit registrations. JCB in particular saw a registration jump of 51 per cent compared to 2016 figures.

 

Conversely, it will be the likes of Claas and Zetor which will be scratching their heads with a drop in registrations of 32 per cent and 45 per cent respectively.

 

As a result of fluctuating figures, many manufacturers have swapped table positions. Hot on the heels of the ‘big’ four, Fendt has traded positions with Kubota, while Valtra has leapfrogged Claas, JCB has jumped Deutz-Fahr and both McCormick and Landini have raced ahead of Zetor.

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