With the crisis in the dairy industry far from over NFU Cymru will be stepping up its fair deal campaign at tomorrow’s (Tuesday, October 20) Welsh Dairy Show in Carmarthen with the launch of promotional display boards aimed at helping Welsh farmers promote themselves.
Specifically designed to fit to the tailboard of any livestock trailer, the corrugated plastic boards make use of the current NFU Cymru bilingual campaign slogan ‘It’s Time to Back Welsh Farming’.
“Rarely these days do you see a tradesman’s vehicle not advertising the driver’s service or product – so why not for farming?” says union president, Stephen James.
“The countless vehicles and trailers in Wales represent acres of advertising space lying empty on a daily basis and this is something we decided to look at utilising for the benefit of the industry.
“We all have a role to play in promoting our industry. In the current climate, it is crucial for Welsh agriculture to make full use of every available opportunity to promote and market ourselves.”
The trailer boards will be free of charge to NFU Cymru members and will also be available on the union’s stand at next month’s Royal Welsh Winter Fair.