Spearheading the initiative is a video and accompanying bilingual electronic booklet aimed at encouraging youngsters to consider a career in agriculture.
Said union president, Stephen James: “Welsh farming is entering an exciting time as we seek to meet the key challenges that society has set of producing more food to feed a growing population, while reducing our impact on the environment.
“To capitalise we need to create an environment that encourages innovation, investment and new blood joining our industry in order to secure the future of farming in Wales.
“With the announcement of the latest round of examination results, we want to use this important time when young people are considering their futures to encourage them to think positively about a future career in the agricultural industry – whether they are from a farming background or not.
“There are many advantages to a career in farming, such as being your own boss and running your own business.
“To that end I would certainly encourage anyone with an interest in science, engineering, business, a thirst for knowledge and interest in the latest innovations, as well as good IT skills, to consider a career in agriculture.”