The retailer said its move from Danish to British bacon would convert enough rashers to British to make almost 100 million bacon butties
Co-op has announced it will become the only retailer to sell 100 per cent British own-brand frozen meat as part of a ‘five point plan’ to support British farming.
The retailer has committed to invest £2.5 billion to sourcing UK farmed products over the next three years.
The move to 100 per cent own-brand British frozen meat will take place in 2018.
From Wednesday, it will start the transition from Danish to British bacon and said it would convert enough rashers to make almost 100m bacon butties.
It said it would also extend British seasons for fruit and vegetables, introduce new ranges of British flower varieties and commit to growers with long-term contracts.
Steve Murrells said: “The Co-op is firmly backing the British farming community. Our multi-billion pound investment in home-grown goods is a ringing endorsement for the quality standards of the goods farmers produce.
“The Co-op can do this because we look to the long-term and aren’t driven by a fast profit for shareholders. We’re about making the right choices for our members and the communities we serve.
“In uncertain times we firmly believe now is the time to support UK farmers. We have just introduced only own brand fresh British lamb and bacon in our stores and from next year we’ll only use British meat in all our frozen foods.
“Getting more fruit and vegetables into store for longer has been a key aim and I’m proud we are going to great lengths to support UK growers.”
It added it would also look to tackle concerns over disease resistance with responsible use of antibiotics, boost research and development into animal welfare and improve shoppers’ food knowledge.