Farmers Guradian
Topics
Nine ways to keep your farm vehicles safe

Nine ways to keep your farm vehicles safe

Arable Farming Magazine

Arable Farming Magazine

Dairy Farmer Magazine

Dairy Farmer Magazine

British Farming Awards

CropTec

LAMMA 2018

New to Farmers Guardian?
Register Now
Login or Register
New to Farmers Guardian?
Register Now
New to Farmers Guardian?
Register Now

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days
Already a Member?

Login | Join us now

On-the-go milk to compete with convenience soft drinks

Arla’s 250ml bottle of Cravendale milk is now being stocked at Co-op, Asda, Nisa and Bestway stores.



Twitter Facebook
Twitter Facebook
Arla's Cravendale 250ml bottle was launched in Co-op in May 2016
Arla's Cravendale 250ml bottle was launched in Co-op in May 2016

Following a successful launch of Arla Cravendale’s 250ml bottle in May, the convenience drink is now being stocked at Asda, Nisa and Bestway stores, as well as Co-op where it was originally launched.

 

The extension of its availability enables Arla to grow its branded portfolio as well as helping consumers think about the different ways they can enjoy fresh milk.

 

On-the-go

 

The ’on-the-go’ bottle can be found in the soft drinks fridge at the front of stores where fizzy drinks and juices dominate, appealing to an customers who would not have considered fresh milk as an on-the-go option before.

 

Stuart Ibberson, category director at Arla Foods UK said they are ’pleased with how retailers have responded to Arla Cravendale 250ml’.

 

He said: "Milk is widely recognised as an important part of a healthy and balanced diet, so coming up with a convenient way for people to drink fresh milk is incredibly important.

 

Healthy alternative

 

"The smaller format allows Arla Cravendale to be stocked in the chilled on-the-go section at the front of store, challenging soft drinks with this healthy alternative.

 

"We are pleased how retailers have responded to Arla Cravendale 250ml and are hopeful it will be stocked more widely in the coming months."

 


Read More

Arla announces September price rise Arla announces September price rise
Arla launches new 'Farmers Milk' range with extra 25p for farmers Arla launches new 'Farmers Milk' range with extra 25p for farmers
Arla shifts towards brand-led strategy Arla shifts towards brand-led strategy
'Dairy farmers should be fighting for 30ppl by Christmas' - David Handley 'Dairy farmers should be fighting for 30ppl by Christmas' - David Handley
NFU Cymru call on milk processors to maximise dairy returns NFU Cymru call on milk processors to maximise dairy returns

Twitter Facebook
Post a Comment
To see comments and join in the conversation please log in.
Facebook
Twitter
RSS
Facebook
Twitter
RSS