Public engagement with farming is at an all time high according to statistics following this Sunday’s Open Farm Sunday event.
Now in its 11th year, the event saw over 250,000 people flock to open farms up and down the country celebrating British farming and the dedication of the UK’s farmers.
Nearly 400 farms welcomed visitors of all ages, with a bigger push this year given to social media activity, both in the run up to the day and throughout the weekend.
Open Farm Sunday Manager at LEAF, Annabel Shackleton said this year the focus was on showing the public how much farmers contribute to our daily lives.
Ms Shackleton said: "This year we wanted to show the public how much farmers deliver – not just the food we eat but all the many other ways they contribute to our daily lives, and we have certainly achieved this.
"We invested in content for our digital channels to help ensure that the Open Farm Sunday message spreads beyond the day itself. On the day, many farms were able to utilise new resources and activities which helped strengthen the connection between farming and science."
With an ever growing increase in the use of social media, LEAF produced campaign videos and posted through its Twitter and Facebook pages on the lead up to the event, helping to promote the event far and wide.
Among the 250,000 visitors to farms on Open Farm Sunday, Liz Truss, Secretary of State for Environment, Food and Rural Affairs joined LEAF chief executive Caroline Drummond at Cornerways Nursery, Norfolk.
Mrs Truss said: "I am delighted to be supporting Open Farm Sunday.
"This great initiative not only promotes the excellent work done by farmers and producers from across the UK but also provides an insight into the highly innovative and enterprising world that modern day farming has become.”