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Open Farm Sunday hailed a huge success in its 11th year

With visitors exceeding 250,000 and an increase in social media engagement, Open Farm Sunday was once again a huge success.


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Open Farm Sunday at Park Farm,Thorney, Peterborough.
Open Farm Sunday at Park Farm,Thorney, Peterborough.
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What did you get up to on #OpenFarmSunday? #OFS16

Public engagement with farming is at an all time high according to statistics following this Sunday’s Open Farm Sunday event.

 

Now in its 11th year, the event saw over 250,000 people flock to open farms up and down the country celebrating British farming and the dedication of the UK’s farmers.

 

Nearly 400 farms welcomed visitors of all ages, with a bigger push this year given to social media activity, both in the run up to the day and throughout the weekend.

 

Contribution

 

Open Farm Sunday Manager at LEAF, Annabel Shackleton said this year the focus was on showing the public how much farmers contribute to our daily lives.

 

Ms Shackleton said: "This year we wanted to show the public how much farmers deliver – not just the food we eat but all the many other ways they contribute to our daily lives, and we have certainly achieved this.

 

"We invested in content for our digital channels to help ensure that the Open Farm Sunday message spreads beyond the day itself. On the day, many farms were able to utilise new resources and activities which helped strengthen the connection between farming and science."

 


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Visitor views direct from the farm

  • “This will be our 4th year. Different farm each time. It's lovely to be able to go inside all the farms that we pass every day on our way to school and work.”
  • “Had a great time. A lovely family day out, all staff were very welcoming and very friendly. Lots of activities for children too.”
  • “It was our first time at open farm and our first time strawberry picking. A great family day out, thank you!”
  • “We learned so much about how the farm works, thank you.”
  • “Still up there as one of our favourite family days out”
  • “Great day today – 12 of us went ranging from 11 months to 63yrs... Top day”

With an ever growing increase in the use of social media, LEAF produced campaign videos and posted through its Twitter and Facebook pages on the lead up to the event, helping to promote the event far and wide.

 

Among the 250,000 visitors to farms on Open Farm Sunday, Liz Truss, Secretary of State for Environment, Food and Rural Affairs joined LEAF chief executive Caroline Drummond at Cornerways Nursery, Norfolk.

 

Mrs Truss said: "I am delighted to be supporting Open Farm Sunday.

 

"This great initiative not only promotes the excellent work done by farmers and producers from across the UK but also provides an insight into the highly innovative and enterprising world that modern day farming has become.”

 

Open Farm Sunday: social media statistics

  • Campaign videos viewed over 15,000 times on YouTube
  • Facebook page increased its followers by 85 per cent
  • Facebook campaign reached 115,000 people in the month leading up to Open Farm Sunday
  • 15 per cent increase in Twitter impressions
  • #OFS16 trending on Twitter throughout the day.
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