A UK delegation has been in Egypt showcasing the benefits of British wheat
Educating Egyptian millers on the benefits of using UK wheat is ‘vital’ to opening up the world’s biggest market for the UK, AHDB has said.
The UK does not currently export wheat to Egypt but there could be major opportunities to secure a share of a lucrative market.
A trade delegation was in Cairo last week to showcase the benefits of using British flour. The event, organised by the levy board, invited millers from the public and private sectors to bake their national breads and biscuits with British flour.
Dorit Cohen, AHDB export marketing executive, said Egyptian millers were impressed with the UKP and UKS flours which performed well for certain breads and biscuits.
“They loved it, the outcome was wonderful,” she said.
She was optimistic about the future for UK wheat exporters.
“It produced very good results, there is a market out there for the UK. There is an opportunity to grab a share of that market,” she said.
“If France can export there, so can we.”
Bread is a staple of the Egyptian diet and demand will continue to increase with a growing population.
Russia currently dominates the market so pricing will be key and the exchange rate could also play a large part in making UK wheat attractive.
And with Brexit looming, Ms Cohen said it was even more important to open up new markets. Currently 80 per cent of UK wheat exports go to the European Union.
“We do not know what will happen to our traditional EU markets. Will we be able to agree bilateral trade with countries such as Spain and Portugal? We cannot take it for granted,” she said.
“For us, seeking out new markets is vital.”
She added the next step was to take UK traders over to Egypt and to hold more workshops.