Plaid Cymru has launched a new campaign, ‘I’m Buying Local’, to promote Welsh food and boost farmers’ incomes.
The party will use the #ImBuyingLocal hashtag on social media and elected representatives will promote their own local food producers as part of the campaign.
The aim is to encourage consumers to buy more Welsh food to keep value in the local economy, reduce carbon footprints and strengthen community institutions such as farmers’ markets and high streets.
Plaid Cymru’s Shadow Rural Affairs Minister, Llyr Gruffydd, wrote about the campaign in an exclusive blog for Farmers Guardian.
He said: “The ‘I’m Buying Local’ campaign is aimed at helping food and drink producers throughout Wales cope with the challenges of the Covid-19 pandemic, as well as building resilience for the future.
“In terms of our economy and food supplies, the virus has exposed and exacerbated long-ignored issues, including our dependence on imports.
“Now is the time to rethink, reset and rebuild our food supply from the ground up.”
The party’s campaign launch comes shortly after AHDB analysis showed dairy farmers in Wales were harder hit by the coronavirus pandemic than their counterparts in England and Scotland.
As of May 11 2020, 18 per cent of English producers were classed as ‘highly affected’ by Covid-19, compared to 46 per cent in Wales.
Dairy farmers in Scotland have been the least affected, with 46 per cent seeing no impact on their business as a result of the pandemic.
According to the report, farmers in Wales were more likely to be hit by reductions to milk prices and requests to reduce production volumes.