Many would think the UK machinery market is flooded with options, but not Pronar UK, which believes it can take a slice of the pie form top-end manufacturers.
Richard Bradley reports.
In what often appears a saturated market, one firm believes there is still room for more options when it comes to buying non-mainstream machinery and equipment. Pronar UK is aiming to take a chunk of the market, with a range of Polish manufacturer Pronar’s products, now available in the UK.
While relatively unknown to us in the UK, Pronar is by no means a start-up, with 768 dealers across 68 countries in mainland Europe and further afield.
As well as a manufacturer of complete products from small municipal equipment to large agricultural machinery, Pronar is also an OEM supplier to a large number of companies.
To find out more about the firm, we spoke to David Orrell, managing director of Pronar UK. While not a subsidiary of Pronar, the firm is the exclusive importer for the products into the UK.
Since its founding in 1988, the firm has launched six additional factories across the region, with the construction of an eighth facility currently ongoing.
Across these facilities, more than 2,000 people are employed, with 600 tonnes of steel used to produce about 4,000 parts each day.
To produce these components, the firm has built and developed a number of its own machining tools, rather than buying them from external suppliers.
The in-house manufacturing philosophy is carried on with most parts, such as hydraulic components, axles and wheel rims, produced in-house; the latter are also shipped out to other firms.
This is an example as to why Pronar has become the second largest manufacturer of wheel rims for agricultural and municipal machinery in the world, and is one of the largest for the manufacturing of axles.
One of its sites is also a research and development centre, with a testing facility to put equipment through its paces.
When we came to replace some machines, I thought there must be more options on the market which could do a better job and at a lower cost, which was when I came across Pronar.
I went out to the factory and I thought we could do well selling the equipment. Thanks to an upbringing working on a local dairy farm, I could tell the kit was well made.
We began importing the machines at the end of 2016, and have been the exclusive importer since February this year. Since then, we have sold about 150 products.
As they are exported into markets where there are stringent regulations, all trailers have to meet EU road homologation. More then 2,000 trailers were sold into Germany last year, putting Pronar in the top three trailer suppliers in the country.
With in-house manufacturing of components, the firm is able to trim costs, as it does not have to buy from other firms, which have to put a premium on parts to cover costs.
Accompanied by low labour costs in Poland, this allows our products to be sold at lower costs than other premium brands in the UK, sometimes up to 20-30 per cent lower.
There is a big market and we want to be in the top tier, along with premium UK manufacturers. Once people see our products and the lower costs offered, we believe we could be among the top suppliers for affordable quality machinery in the UK.
Each of these dealers will receive training on Pronar’s products, both for sales and servicing. Demonstration machines and a stock of parts will also be maintained with each dealer.
If all else fails, a parts stock worth £3 million is kept between the firm’s facilities in Poland, so parts can be shipped over to the UK.
Larger components and machines can be loaded onto a wagon, with deliveries departing from the factory Monday morning and arriving in the UK every Wednesday. These timings are dictated by rulings in Germany, where haulage cannot be carried out over weekends.
On top of this, all trailers are sold with a two-year warranty, which is a good vote of confidence when you consider the number of trailers produced by Pronar each year.
All trailers and forage wagons feature two year warranty.