The Prince of Wales has shared a video message in a show of support for Government’s ‘Pick for Britain’ campaign.
Launched by Government in partnership with industry to present opportunities for seasonal harvest work, the campaign hopes to recruit students and furloughed workers to aid harvesting efforts this summer.
In the message, His Royal Highness, the Prince of Wales, said: “I do not doubt that the work will be unglamorous and, at times, challenging.
"But it is of the utmost importance and, at the height of this global pandemic, you will be making a vital contribution to the national effort.”
The recording will be posted on the Clarence House social media channels on May 19.
"If we are to harvest British fruit and vegetables this year, we need an army of people to help."— Clarence House (@ClarenceHous
The Prince of Wales has shared a message in support of the #PickForBritain campaign. 🍓🍏🍅@DefraGovUK pic.twitter.com/a7WIDYo7E0/a>
"If we are to harvest British fruit and vegetables this year, we need an army of people to help."— Clarence House (@ClarenceHouse) May 19, 2020
The Prince of Wales has shared a message in support of the #PickForBritain campaign. \uD83C\uDF53\uD83C\uDF4F\uD83C\uDF45@DefraGovUK pic.twitter.com/a7WIDYo7E0
ITV and Waitrose will launch an advertising campaign in show of support for Government’s ‘Pick for Britain’ campaign.
Airing on ITV tonight (May 19), the advert will urge the British public to get involved and hopes to drive potential applications to the pickforbritain.org.uk website.
Waitrose will support the TV campaign by placing adverts across national print and digital outlets in addition to targeted content for key social media platforms.
Simon Daglish, deputy managing director, ITV Commercial, said: “The Waitrose partnership is one of numerous ways in which brands are coming together to drive public awareness of the challenges everyone is facing throughout this pandemic.
"This ad campaign will shine a light on the invaluable work carried out by farmers throughout Britain and we are hopeful it will help to bridge the labour shortfall.”
Rupert Thomas, director of trading at Waitrose, said: “We source so much home-grown produce during the UK season, that we absolutely need to ensure it is picked, but it is also vital for the livelihoods of UK farmers and growers across the industry that the country’s fruit and vegetables are not left to rot.
“While the ad will leave viewers with no illusion that the job of a picker is easy - we hope it will capture the imagination and encourage people to do something extraordinary that is for the good of the nation.”