Producers urged to ride on ‘Breggsit’ storm as consumers demand British eggs
The British Lion Egg Processors said there were ‘serious question marks’ over the future of imported eggs and egg products.
Lauren Dean
Poultry keepers have been urged to make the most of what the industry is calling a ‘Breggsit’ storm following a series of concerns imported eggs are produced to different standards.
The British Lion Egg Processors ramped up support for British eggs with a ‘trust the Lion’ campaign, urging consumers to rely on British egg products for surety of both supply and food safety.
It said food businesses should be extra careful ahead of the UK’s departure from the European Union in March next year.
Ian Jones, chairman of the British Lion Egg Processors, said there were ‘serious question marks’ over the future of imported eggs and egg products.
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He said: “There is a ‘Breggsit’ storm brewing.
“In these uncertain times, with the potential knock-on effects of Brexit on the supply of food imports still not clear, and recurring issues with the safety of eggs and egg products produced abroad, food businesses can put their trust in the Lion to guide them through safely.”
Standards
The campaign follows independent research which showed more than two thirds of shoppers were concerned that the egg in prepared food products was produced to different standards depending on which country it came from.
The facts & figures
- 57% want to know where eggs in prepared food comes from
- More than 50% were disappointed that egg products in certain prepared foods were not British
- 54% expected eggs in processed food to be produced to the same standards as those required in the UK
- 75% said it was a supermarket’s responsibility to be transparent about ingredients
- Almost 50% would think less of a supermarket if it sold products with imported eggs
- 44% would change the products they buy or where they shop if said products contained imported eggs
source: The British Lion Egg Processors
It said 57 per cent of consumers would like to know where the eggs in prepared food came from while more than half of those surveyed were disappointed that egg products in some prepared foods were not British.
64 per cent said they would feel more confident buying egg products if they saw a Lion mark on the packaging and three quarters said they felt it was a supermarket’s responsibility to be completely transparent about where the ingredients in their food products come from.
“With research clearly showing that consumers want British eggs to be used in prepared foods containing egg, now is the time for food businesses to give them what they want, relying on the Lion for surety of supply and the highest standards of food safety,” Mr Jones added.
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