It comes as the John Lewis Partnership becomes the first retailer to sign up to HRH The Prince of Wales’ Terra Carta
Writing for the Waitrose Weekend HRH The Prince of Wales has urged people to ‘act now before it is too late’ to secure a sustainable future.
He said the world was at a ‘tipping point’ as it faced a triple threat of climate change, catastrophic biodiversity loss and coronavirus.
Prince Charles launched his Terra Carta with Waitrose the first supermarket to sign up as it looks to only source food from carbon net zero farms by 2035.
Prince Charles described it as an ‘ambitious but very practical recovery plan’ which aimed to harness the private sector to ‘defend, strengthen and work with the power of nature’ for global benefit.
“I have been so encouraged by the enthusiastic global corporate response to this call to action – there seems to be a real sense of the fierce and urgent necessity to act before it is literally too late,” he said.
He highlighted Waitrose as home to his Duchy Organic brand which he said demonstrated it was possible to produce high quality food in harmony with nature.
“One of the key points about agriculture and food production is that they hold many of the solutions to climate change and biodiversity loss,” he said.
“If we can rediscover the wisdom of previous generations combined with ethical modern technologies, regenerative farming can become one of the fastest accelerators to solving the climate crisis – after all, most of the world’s land mass is made up of farms.”
He added these kind of commitments were increasingly what consumers expected.
“We have a unique window of opportunity to make sustainability the growth story of our time, while positioning nature as the engine for our economy.”
Waitrose’s new agriculture commitments included embracing regenerative farming techniques, testing new techniques on its Leckford Estate farm.
The supermarket was also looking to halve its own food waste and its customers’ household food waste by 2030.
Prince Charles said: “The more companies that sign up to the Terra Carta, the greater its capability will be to drive the change we so desperately need. I can only encourage more people to join this urgent call to arms.”
Sharon White, chairman of the John Lewis Partnership, said: “HRH The Prince of Wales has made an outstanding contribution to global environmental preservation and protection for over 40 years and we are proud to support his latest initiative and become a Terra Carta supporter.
“The Terra Carta reinforces the Partnership’s commitment to sustainability and we’re pleased to be the first retailer to support. It will help galvanise our work to put the environment at the heart of what we do. We know we still have a long way to go but each day we are making progress.”