As Lamma fast approaches maximum exhibitor number capacity, registration for visitors to attend the event is now open.
Registration is via the Lamma website www.lammashow.com.
Registering before the show will give you fast track entry into the show, with no need to queue at the entrance to get your badge. For more information on registering, see FAQs below.
Approximately 600-plus exhibitors will be packed into the NEC, Birmingham, with some big names in the agricultural machinery business expected to provide some major launches.
However, it is not all just about the big names, Lamma has always been a supporter of small and medium manufacturers, with the event providing a platform to showcase what they can offer.
To get a flavour of what to expect, the exhibitor list is now live on the Lamma website, with an interactive map coming soon.
Lamma registration: FAQs
What is involved in the registration process?
A simple four-step process to complete a short form.
Will registration cost me anything?
Registering, attending and parking are all free.
How long is registration open for?
You can register online up until the day of the show.
Does each visitor have to register individually or can businesses register as groups, for example?
Visitors have to register individually because of the recent General Data Protection Regulation.
Once registered, what happens next – do I receive a pass?
You will be emailed your badge and a confirmation within a few minutes of registering.
Why is registration required this year?
With the show’s move to an indoor event, Lamma organisers need to know the exact numbers of people in the building - the more Lamma knows about our visitors, the better it can tailor any future shows.
If I don’t register prior to the show, can I still attend?
Yes you can, but there may be a delay to entering the event as you will have to register on the day.
What will happen to my data collected via the registration process?
All data is processed by AgriBriefing, Lamma’s parent company. No data will be shared without prior consent. However, with your permission, you will be able to share your details quickly with exhibitors.