Farmers Guradian
Topics
Nine ways to keep your farm vehicles safe

Nine ways to keep your farm vehicles safe

Arable Farming Magazine

Arable Farming Magazine

Dairy Farmer Magazine

Dairy Farmer Magazine

CropTec

LAMMA 2018

New to Farmers Guardian?
Register Now
Login or Register
New to Farmers Guardian?
Register Now
New to Farmers Guardian?
Register Now

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days
Already a Member?

Login | Join us now

Restaurant diners move in favour of British meat

New research shows those eating out are increasingly looking at provenance in what they are served


Twitter Facebook
Twitter Facebook
People are increasingly requesting greater provenance in the foodservice sector
People are increasingly requesting greater provenance in the foodservice sector

Restaurant customers are increasingly requesting British produce.

 

Research from AHDB Pork has shown UK diners are now showing more interest in the provenance of goods. This comes in contrast to previous conventions diners were less concerned about where food came from than when they were grocery shopping.

 

Over half of customers are concerned about the provenance of meat when eating out and more than 65 per cent want restaurants to maintain high levels of British meat, according to the findings.

 

NPA chief executive Dr Zoe Davies said: "Traditionally foodservice has not been a great supporter of British pig farmers.

 

"Many outlets preferred to buy imported product at the lowest possible price, rather than consider quality issues such as food miles, animal welfare and traceability.

 

"But now the world’s most successful restaurant chain, McDonald’s, is demonstrating it makes good business sense to source British pork, because that’s what customers want, particularly since horsegate."

 

The report showed restaurants, pubs and other foodservice outlets could attract more customers by stating where meat came from on menus, the NPA said.

 

More than 55 per cent of those questioned agreed it was important to know where meat being served come from, with 52 percent saying having British produce on the menu was very or quite important to them.

 

Previous research had shown provenance was not a ’must have’ for consumers when eating out.

 

Ms Davies added: "It is good news for Britain’s high-welfare pig farmers who, unlike their continental competitors, can offer a choice of indoor or free-range pork, and all stages in between.”


Read More

Aldi increases its offering of British lamb Aldi increases its offering of British lamb
BUY BRITISH, COOK BRITISH: Five delicious lamb dishes - straight from the farm BUY BRITISH, COOK BRITISH: Five delicious lamb dishes - straight from the farm
McDonald's to use only British potatoes in French fries McDonald's to use only British potatoes in French fries
Red Tractor launch campaigns to encourage public to Buy British Red Tractor launch campaigns to encourage public to Buy British
Tesco reneges on its promise to source more British lamb Tesco reneges on its promise to source more British lamb

Twitter Facebook
Post a Comment
To see comments and join in the conversation please log in.
Facebook
Twitter
RSS
Facebook
Twitter
RSS