Rural business cycles John O’Groats to Land’s End to promote farming charity

On November 1, the team at Rural Solutions, a leading diversification and development business, will attempt to cycle the length of the UK in the space of twenty-four hours.

The 874-mile journey from John O’Groats to Land’s End aims to raise money and awareness for The Country Trust, an educational charity which allows school children to gain access to the countryside.

Set up in 1978, over the years the trust has made it possible for hundreds of volunteer farmers and landowners to welcome thousands of children on farms across the country.

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William Fry, Managing Director of Rural Solutions, says: “It is very important to all our colleagues here at Rural Solutions that we take the opportunity to set ourselves challenges that stretch us, and that we spend time doing so for causes we are passionate about.

“We were introduced to The Country Trust by one of our colleagues and they are a fantastic charity working up and down the country looking to help children have a rural experience they will never forget, seeking out those who are least able to do so themselves through disability or lack of opportunity.

"What they do educates and inspires children to understand the connection between themselves, food, animals and nature. They work with schools to organise trips to farms and taking the learnings from this back to the classroom, helping children to grow and look after their own crops and learn how to make meals. To know we are helping such an important charity help these children means a lot to us and will spur us on in those tougher moments.

"The Country Trust is entirely funded by private donations and every penny helps them make a difference to another child. We are hoping to reach a target of £2400, at least £100 for every hour we are on the bikes. It is going to be tough but collectively I am sure we can reach the goal.”