The announcement follows the retailer’s move last year to extend the end of the British lamb season until the New Year, making it five weeks longer than the previous year.
Sainsbury’s pointed out its 400-plus meat counters stocked 100 per cent British lamb all year around. The same applies to its chilled Taste the Difference and organic ranges.
However, following what was a colder and wet spring, there was the prospect of a later start for the new spring lamb season.
The supermarket said by talking to processors and farmers upfront to increase the availability of new season lamb on its shelves through May and June, until it was all British, it had been able to confirm the July date.
Agriculture manager Philip Hambling said: “We feel it is important to make this commitment to our farmers in advance so they can plan for the season ahead.”
Gloucestershire sheep farmer and Sainsbury’s supplier Henry Dunn said: “I think they really understand the impact the weather has had on us and the importance of switching at the right time. By making this commitment up front it means we have confidence in the coming months.”