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School children moo-ve and shake to celebrate #WorldSchoolMilkDay

The Dairy Council has launched a competition to get pupils and teachers moving and shaking to celebrate World School Milk Day.


Alice   Singleton

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Alice   Singleton
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The first World School Milk Day was held in 2000
The first World School Milk Day was held in 2000

Schools around the UK are being encouraged to get involved with World School Milk Day celebrations by taking part in activities organised by The Dairy Council.

 

Teachers are being tasked with designing a backdrop for a dance video or a display for their classroom wall highlighting the role milk plays in keeping children healthy.

 

The Dairy Council are then asking for videos to be tweeted to them using the hashtag #WorldSchoolMilkDay for a chance to win some ’milky prizes’.

 

The goal of World School Milk Day is to provide a particular day when attention is focused on milk provision into schools with more than 30 countries taking part world wide.

 

Benefits

 

Erica Hocking, senior nutrition Scientist at The Dairy Council, said: “At primary school age, it is essential that children have a healthy, balanced diet and get plenty of physical activity to help them maintain a healthy weight as they get older.

 

“Research shows that milk consumption may have a beneficial effect on growth and body weight in children. Schools have a key role to play in encouraging children to replace sugary drinks with milk or water.

 

“This year, we are asking schools to get moving and shaking in celebration of all things milk. Just tweet us footage of your class strutting their stuff for World School Milk Day and you will be in with the chance of winning some milk shakers for the entire dance troop.

 

"We have even created

to inspire pupils and teachers to get moving – check it out. We can’t wait to see all of the videos.”

 

Nutrition

 

Primary-aged children require lots of nutrients and energy from food and drink to ensure adequate growth and development, and one carton of semi-skimmed milk can provide between 42 and 52 per cent of 4-10 year old’s recommended daily intake for calcium and between 24 and 35 per cent of their recommended protein intake.

 

Iodine, is also found in significant amounts in milk. This is an important nutrient which contributes to growth and brain development in children, and a glass of milk provides between 52 and 57 per cent of their recommended intake.

 

Ms Hocking said: “We would like to thank all of the schools across the UK who are supporting our initiative - milk is an easy, tasty and affordable way to help children to get their recommended daily allowance of calcium, protein and iodine and we hope pupils have enjoyed learning about milk today.”

 


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How to enter the competition

  • Film your class dancing in celebration of World School Milk Day 2016
  • Tweet your video with the hashtags #WSMD16 & #MilkShakeMoves during the competition period
  • Winners will be chosen at random
  • All the information about the competition is available here: www.milk.co.uk/consumers/page.aspx?intPageID=1086
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