The hashtag #haggisemoji will be used to back the campaign.
Scots have been called upon to back the call for a haggis emoji as the country celebrates The Year of the Haggis.
McCaskie Butchers, one of Scotland’s most awarded haggis makers, has launched a campaign – both on social media with the hashtag #haggisemoji, as well as an online petition.
Emojis have been in international use since 2011, with the Oxford English Dictionary naming it one of their words of the year in 2015.
Nigel Ovens, owner of McCaskie Butchers, said: “In the run up to Burn’s Night, and indeed at other times of the year, I want to be able to share my enthusiasm via text message and on social media and so I hunted for a haggis emoji – without success.
“We wanted to launch this campaign so that haggis lovers could demonstrate their passion for the dish, share recipes and help this wonderful product to be recognised by this ubiquitous and modern international language.
“I should like for every haggis producer to benefit from this campaign as we give haggis the recognition it deserves and put it on the emoji map. Let’s get #haggisemoji trending.”
Grame Sharpe, marketing executive with Quality Meat Scotland added: “Scotland is internationally renowned for its iconic national dish so what better way to spread the word and inspire people to buy haggis this Burn’s Night than a haggis emoji?
“I would encourage Scotland’s consumers to get behind this campaign as I am sure a haggis emoji would prove to be a big hit both at home and abroad.”
To sign the petition, click here.