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Scottish red meat chiefs push exports to Canada

Scottish farm leaders have met with Canadian retailers to highlight the quality, taste and international reputation of Scottish red meat as part of a drive to boost Scotch meat exports.


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Food chiefs have been showcasing the quality and taste of Scotch Lamb and Scotch Beef
Food chiefs have been showcasing the quality and taste of Scotch Lamb and Scotch Beef

It comes after Canada announced it would lift its European ban on red meat imports in the next few weeks.

 

Scottish Food Secretary Richard Lochhead said: “Getting our red meat back on shelves in Canada is massively important for the industry and a great opportunity to promote our products with around 14 per cent of Canadians claiming Scottish ethnicity we have a powerful diaspora market.

 

“Showcasing the quality and taste of Scotch Lamb and Scotch Beef is the best way to sell their benefits and seeing it on the menu at our showcase event was a huge milestone.

 

“Promoting our produce in this way will ensure we make the most of the new opportunities offered by the re-opening of the Canadian market.”

 

Quality Meat Scotland (QMS) chairman Jim McLaren said there was a ‘genuine appetite’ for high quality grass-fed hormone-free beef and lamb in both Canada and the USA.

 

“This, coupled with Scotland’s valuable historic and cultural links with both countries, augers well for the future. Scotch Beef PGI and Scotch Lamb PGI share the coveted European Protected Geographic Indication (PGI status) which reflects the unique provenance and quality of these products,” said Mr McLaren.

 

“The farming methods behind the production of Scotch Beef and Scotch Lamb are very much a part of our Scottish landscape and heritage and I believe the quality of the meat we produce, coupled with the great environmental and welfare story behind the brands, places Scotland in a very strong position to develop these markets.”


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