Same Deutz-Fahr has announced it will not be participating in any international shows in 2021, namely the German Agritechnica show scheduled for November 14-20 and the Italian EIMA show which has been already been postponed twice and now planned for October 19-23.
In a statement, the manufacturer says: “The events of the last year are deeply influencing the work and social life of each of us. Protecting people’s health and safety is, now more than ever, of crucial importance. This is the main reason leading SDF to declare that it will not participate in EIMA and Agritechnica in 2021.
“This decision was taken after a deep analysis of the pandemic situation in Europe. Despite the control measures and the vaccination campaign worldwide, the future scenario is very uncertain. SDF has prioritised the safety of its employees, dealers and customers from the beginning of the pandemic in 2020.
“Consistent with the current scenario and focused on safety, SDF has decided not to participate in EIMA and Agritechnica in 2021 and more generally in trade fairs across Europe.”
Massimiliano Tripodi, SDF’s marketing and communication executive director adds: “Safety has been our priority since the beginning and accordingly, we took the difficult decision to not participate international fairs. We are facing a new era in business relationships where new technologies give us opportunities to get in direct contact with customers, overcoming physical distances.”
The firm says that it is monitoring the evolution of the pandemic in each country and will continue to invest in digital and marketing communication in order to showcase new products, services and interact with its customers and all agricultural stakeholder throughout the year.