In support of Red Tractor Week (September 12-18) the NFU is taking to supermarkets across the country in a series of half-day events to encourage shoppers to buy British produce.
Red Tractor Week is underway as a series of half-day events will continue to take place across the week in supermarkets across the country.
The campaign hopes to encourage shoppers to look out for and purchase products with the red tractor logo to ensure the best in traceability, environmental protection, food safety and hygiene and animal welfare standards.
NFU deputy president Minette Batters said: “Farmers and growers are rightly extremely proud of the work they do and the high quality of food they produce. Red Tractor Week offers a great opportunity for farmers and growers to talk to the public and promote great British food and farming.
“The food and farming sector provides jobs to 3.9 million people and combined contributes to the economy a massive £108 billion.”
The NFU said the Red Tractor assurance scheme allowed shoppers to trace their food from ‘farm to fork’.
Farmers have been speaking to shoppers outside supermarkets to explain where food comes from and the standards used to produce it.
“The Red Tractor logo is a world leading standard for quality, food safety, traceability, animal welfare and a cared for environment.” Ms Batters said.
Red Tractor Week, backed by farmer and television presenter Adam Henson, marked the launch of the biggest on-pack promotion to date. Meat, poultry, dairy, cereals and fruit and vegetables have all been labelled with the promotional sticker.
Farmers and shoppers can get involved using #GreatBritishFood2016 on social media in preparation of British Food Fortnight starting September 17.