21 Aug 2018
Steak promotions helping to balance carcase as sales up 20 per cent on last year
Efforts to promote steaks from all parts of the supply chain have begun to bear fruit, with sales up 20 per cent year on year.
...Load More
Abi Kay...Load More
In March, the British Meat Processors Association (BMPA) had warned of a possible cattle price drop as demand for high value cuts plummeted due to the closure of the food service sector at the beginning of the lockdown.
At the time, supermarkets were only requesting the cheapest beef cuts and mince, which quickly sold out in stores across the country.
As the carcase balance continued to get out of kilter, Defra convened a meeting between the major retailers, processors and the farming sector in an attempt to find a solution.
Read More
Speaking to MPs on the Environment, Food and Rural Affairs Select Committee this week, BMPA chief executive Nick Allen said: “While there were not any specific actions which came out of that [Defra] meeting, everyone went away from it with a better understanding.
“We have seen the retailers and the processors put steaks on promotion and we have seen the levy boards come in and put some money into promotion.
“We are looking at it now and seeing we are in a much better place than we were three or four weeks ago.
“Steak sales last week were up about 20 per cent on this time last year, so that shows the promotional activity is working.”
Most Recent
Summer challenges on teat health
51
New findings in research on colostrum
73
MV monitored free scheme
31
62
34
83
Wheat plantings down 25 per cent
82
Scots calf registrations at 10-year high
121
311
Firebrand Handley still up for the fight
217
Make use of all wormer groups, farmers urged
97
127Farmers Guardian and FarmersGuardian.com are trademarks of Farmers Guardian Ltd, a subsidiary of AgriBriefing Ltd.
All material published on FGInsight.com and FarmersGuardian.com is copyrighted © 2020 by AgriBriefing Limited. All rights reserved.
