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'The British countryside is the eighth wonder of the world' - new campaign launched by CLA

A new campaign has been launched by the Country Land and Business Association (CLA) to unite people who care about the countryside and who feel rural areas deserve continued public investment during and after Brexit, writes Karilynn De Wolff.

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The initiative called ‘The Countryside Matters’ was unveiled at the Devon County Show in Exeter on May 18 and hopes to garner public support to maintain farming and the wider countryside as a national priority.


The CLA aims to educate people about the important benefits of farming communities, from supplying affordable and nutritious food to promoting natural storage and cleaning of the water and maintaining habitats for wildlife.


Ross Murray, the President of CLA, said: “The British countryside is the eighth wonder of the world and the envy of many.


“It provides us with a large proportion of the food we eat and the water we drink. It cleans the air we breathe and sustains a rich diversity of wildlife. These features bring benefits to every person who lives in, works in, or enjoys visiting out countryside.”




The risk is that once the UK leaves the EU’s Common Agricultural Policy, those in and around government will reduce the amount of money spent on supporting farming, environmental land schemes and rural economic development.


Mr Ross said: “We will be out engaging with thousands of people during the summer show season and talking to politicians and other influences to press home the countryside matters message.


“This face-to-face contact will be supported by wide-ranging activity on social media and through publication of new research about what people want from their countryside and how that can be delivered in innovative and cost-effective ways.”


Support ‘The Countryside Matters’ campaign by signing up at www.thecountrysidematters.org or by tweeting @clatweets with #thecountrysidematters to share why the countryside matters to you.

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