We speak to award-winning butcher, Tom Wood, on how he has made a success of his business.
In a society where there are an abundance of ways to purchase meat, we take tips from top butcher, Tom Wood, on how to present yourself and your produce to get the best results from your business.
Tom knows that being present on social media can really help champion your cause. Be it images of the variety of cuts on offer or the provenance, it all helps to establish who you are.
You must be aware of your customer base and their needs – otherwise you have no business. Food trends come and go quickly so being on top of changing consumer habits is key.
In order to get repeat business, Tom says providing cooking information can prove a useful tool in creating interest and loyalty among your customers.
He says: “There is a backlash against supermarkets and people want the knowledge butchers can provide about where the meat comes from. This is a big part of what we do. I believe you can tell by the touch and texture of the meat how you should be cooking it, and this is something we pass on.
“It is so nice when someone comes back to the shop and tells you they took your cooking advice and how it was the best beef they have tasted. It is is gratifying and means they become a repeat customer.”
It is not good enough to simply “throw the meat in to the cabinets”. You have to have a respect for your produce. Tom believes being a butcher is a form of artistry and you have to present your meat with enthusiasm - this is what will attract customers.
Like anything, if you have a sincere passion for something it is always going to be worthwhile. Find something specific – in Tom’s case it is about being proud of British farming and meat – and really focus on your selling point. It could be the cooking side, it could be unusual cuts, but whatever it is, do it because you have real interest.