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Tom Wood: The Artisan Butcher

We are celebrating National Butchers Week by catching up with Tom Wood, Artisan Butcher. Discussing how he started his career, how he influences the next generation and how his customer relations grow from strength to strength. 

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We are celebrating National Butchers Week by catching up with Tom Wood, Artisan Butcher

How did you start your career?

 

Ever since being a young boy, I was fortunate enough to have been brought up on the family farm and through our family wholesale business Bowland Foods Ltd. My butchering career, started as an apprentice at George Alpes in Clitheroe.

 

How did you end up captaining the British Beefeaters (Team GB)?

 

I became captain of the British beefeaters after competing in the team already over in New Zealand and Australia. I was vice captain before I was made captain to compete in Ireland against 12 other countries, unfortunately I stepped down as captain, due to the online growth, but would have captained the team in Sacramento this year.

 

How do you influence the next generation who hope to join your industry?

 

I try to influence the next generation through my passion for the trade. I am a qualified vocational assessor and have my own apprentice’s within the business. I also have a big following through social media and try to be creative and show people and fellow young butchers my passion, which I receive quite good feedback through all social media platforms.

 

Do you think there could be scope for more females to work in the butchery industry?

 

There are more and more females coming into our trade. I know quite a few worldwide having travelled and competed, its certainly not a trade to be afraid of anymore by females as butchers now offer a wide array of products from, oven ready meals, pies, charcuterie plus much more.


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Now more than ever, people are becoming aware of what they eat and where their food comes from, how has this effected your business?

 

People are more interested in the province of their food. I’m quite fortunate with my upbringing and my connections through the farming community, I have a strong customer base and they know where their food comes from and what I am about.

 

Tom Wood Artisan Butcher has an online shop, how has this effected your customer relations?

 

I created our online store just over a year ago to offer a service to my loyal customers from a previous job, who couldn’t get to where I had moved to. They now use the online service, however it has proved rather popular and we now distribute nationwide.

 

I feel I have a strong relationship with my customers, as I have over 50,000 followers across all social media. They message me with questions or requests to add products to our site, which I always take on board as it’s all about giving the consumer what they desire.

 

What are your 5 top tips in what to look for when buying meat?

  1. British
  2. Quality
  3. Freshness
  4. Confirmation
  5. Price

And finally...what is your favourite cut of meat to eat?

 

My favourite cut of meat would have to be roast rib of beef. For the reason of, when working on the farm in winter, my mum would have it ready on a Sunday with a layer of mustard on top, delicious!

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