After years of braving the elements, Lamma visitors will get a warmer reception when the show moves to the NEC, Birmingham next week.
Jane Carley offers a guide to the new venue and how to get the most out of your visit.
Adding to the NEC’s impressive tally of events, Lamma’s move to the venue will see 11 of its gargantuan halls opened up to exhibit the very latest in machinery, products and services for farmers.
More than 750 exhibitors will be at the show, from multi-national manufacturers to individual entrepreneurs.
Visitors can take the opportunity to compare sprayers, dairy and livestock equipment, components and business management services in themed halls, while the wide range of machinery on show from combines and self-propelled applicators to specialist potato and vegetable equipment, and precision farming technology to crop storage solutions means that there is something for every farming sector.
As ever, there will be a strong emphasis on technology and engineering, and there are many new exhibitors at the show.
The Safety Revolution Farm Safety Zone also returns, providing vital information on how to make the farm a safer place.
A number of knowledge trails will be available for visitors wishing to clock up BASIS, NROSO or Dairy Pro CPD points, along with the new Innovation Trail, showcasing most exciting developments at the show. ‘You are here’ maps will guide visitors around the halls, which all interlink – no need to walk back out into the elements to get to the next hall!
An interactive floorplan has also been created, allowing visitors to search for specific exhibits of interest.
Opening hours differ slightly from the previous outdoor shows – halls open at 8.30am, but the NEC Atrium will be open early, enabling visitors to meet up and get a coffee or breakfast.
Catering outlets include Starbucks, Subway and Wetherspoons.
Each hall also has catering and toilet facilities, and cloakrooms allow visitors to store coats or luggage.
The NEC offers free visitor WiFi and enhanced 3G and 4G networks.
Convenient transport links and access are among the main benefits of the new location.
Birmingham International train station is located within the NEC with direct services all day.
Connecting trains from Birmingham New Street are less than a 15 minute journey away.
For all events at the NEC, Virgin Trains offer a special 25 per cent off advance ticket fares.
It is also possible to access the NEC via bus or coach and there are numerous clearly marked taxi ranks.
The closest airport is Birmingham International which is connected directly to the NEC by a free and fast air-rail link to Birmingham International Railway Station, located at the upper level of Terminal 1. The train runs every two minutes and takes 90 seconds, and the NEC is clearly signposted from the station.
Flights operate into Birmingham from a number of regional airports in the UK as well as the Republic of Ireland so it may well worth investigating flying as a travel option.
Road access is also directly from the motorway network with ample free, hardstanding parking. Frequent shuttle buses link to the halls, or it is a short, clearly signposted walk for those who want some fresh air. All routes, buses and halls have disabled access, and mobility scooters and wheelchairs will be available to hire.
Admission, parking and the show guide are all free, and all visitors are encouraged to pre-register to save time at the entrances. Pre-registered tickets can be printed out at the entrances, and it is possible to register on the day.
For visitors travelling some distance or wishing to make the most of the show by taking in both days, there are multiple accommodation options in the area, including leading hotel brands for all budgets on the NEC site itself.
Resorts World is a recent addition to the NEC complex, adding not only a spa hotel and casino, but also an IMAX cinema, 18 restaurants and bars and 50-unit outlet shopping.
To view the interactive map, exhibitor list and other show information visit www.lammashow.com
To book accommodation contact BGC Events Tel: 01572 770352 bgcevents.co.uk/index.php/lamma-2019/