A drop in sales of roasting leg and shoulder joints had a big impact, according to AHDB.
Customer spend on lamb has come under significant strain after volume sales fell away by one-tenth in the year leading up to December 3 2017.
Latest figures from AHDB and Kantar Worldpanel confirmed total sales volume in Britain were down 9.8 per cent year on year to 67.9m kilograms, with ‘heavy meat and two veg type cuts’ having a significant impact on margins.
Lamb shoulder fell 16.4 per cent year on year to 6.7m kg whilst lamb leg sales dropped 12.5 per cent to 26.9m kg.
|Actual spend (£000)||Yr on yr % change||Actual volume (000kg)||Yr on yr % change|
|Lamb chops/ steaks||186,093||-6.7||17,818||-8.5|
|Lamb leg roasting joint||210,665||-5.2||26,948||-12.5|
|Lamb shoulder roasting joint||56,456||-9.0||6,722||-16.4|
source: AHDB and Kantar Worldpanel
The figures highlighted a fall in spend in almost every category of lamb, with only mince achieving a 3.8 per cent spend increase and ‘lamb other’ up 2.7 per cent.
Stewart Batchelor, AHDB retail insight analyst, said: “Driving this change are shifts in consumer behaviour that affect the way food is bought and consumed.
“Consumers are increasingly trying to save time, until now lamb has not readily been found in the growing fresh and frozen ready meal market.
“Savvy shopping habits persist in the UK and the relatively high price-point of lamb means it is not perceived to be good value.
“Also, cuisine from China, Italy and Mexico is increasingly important, popular dishes like lasagne, chilli and stir-fry do not usually include lamb.”