A Conservative MEP has called for a single, mandatory labelling system to replace Red Tractor and other logos including RSPCA Assured.
John Flack, who represents the East of England and describes himself as an animal welfare campaigner, made the remarks during a Conservative Rural Forum event at Tory conference in Birmingham this week.
He said the shake-up of the labelling system was needed to educate consumers who are ‘very confused’ about what they are eating.
In 2012, Sainsbury’s dropped the Red Tractor label because customers had told the retailer having too many logos on packaging was confusing.
Mr Flack said: “There is a need for good, comprehensive labelling so the consumer is educated.
“I would like to see a single labelling system, because at the moment, we have Red Tractor, the Soil Association, RSPCA Assured and all the others.
“I would like to see it industry-funded – I am not looking for public money going into it – but I would look at setting up a single, mandatory, non-governmental organisation to label all food products.
“This way we could have clear information as to how the animals were reared and how they were slaughtered.
“I would even like to get some indication as to how far the beast has been transported so consumers can actually make a real, informed choice.”
At a separate NFU event at the conference, Defra Secretary Michael Gove described the Red Tractor as the ‘gold standard’ of labelling, but said ‘there is more we can do’.
He told the audience he had asked his team to look at how the law can be improved after Natasha Ednan-Laperouse died from a reaction to a Pret A Manger sandwich which contained sesame but did not have the allergen listed on the label.