The addition of Welsh lamb to TransGourmet’s product listings could see the PGI product on German restaurant menus.
Welsh Lamb could soon be on more restaurant menus in Germany as a result of trade supplier TransGourmet adding the product to its listings and featuring it at major client fairs this autumn.
According to Alex James, Hybu Cig Cymru’s market development executive, TransGourmet’s listing is an important step forward for Welsh Lamb.
“Germany is known for its love of meat, and has been an important market for Welsh Lamb for some time but the new listing is a chance for us to further promote the brand among premium foodservice customers and widen its availability in Germany,” he says.
“Carrying the PGI Protected Geographical Indication mark, Welsh Lamb is a quality product, perfect for chefs,” he added.
“There is a keen interest in Welsh Lamb, and we may see it being featured more and more in Germany’s top restaurants.”