Farmers selling high-quality food and drink could benefit from a new MasterChef Gift Card which is to be launched in the spring.
The card will allow people to buy products from an ‘artisan network’ of independent retailers, and farmers are being encouraged to participate.
Jenny Goddard from MasterChef Gift Card said: “We are thrilled to launch what will be the ultimate foodie gift card of 2017.
“This will be the only major gift card in the UK dedicated to independent food and drink retailers.
“The MasterChef Gift Card will drive business to the very best craft producers while encouraging people to choose the finest food and drink.”
Interested producers have until 10 March 2017 to register their interest in joining the artisan network at www.masterchefgiftcard.co.uk.