Combining the skills and resources of two British agricultural engineering companies, Twose of Tiverton (established 1830) is to merge with its sister company McConnel (established 1935).
The move, which will take place on May 1, 2016, will see the creation of a specialist Grassland and Arable Machinery Division for the Alamo Group, of which both brands are a part of, resulting in a wider product offering which will generate new opportunities for growth, it says.
Alamo Group Europe’s UK agricultural division’s general manager, Christian Davies says; “One of the main reason for this move is to grow the Twose brand, and in particular, expand into international markets.
“Despite its long history and proud heritage, the vast majority of Twose’s sales have been in the UK and Ireland. The best and most cost-effective way to build Twose’s international credentials is to give the company access to McConnel’s well-established export network, which covers more than 40 countries around the world.”
As a result, Twose’s range of cultivation and farm machinery, including its range of agricultural folding rollers, will be added into McConnel’s arable and seeding machinery portfolio, enabling the company to offer a one-stop shop for all of its agricultural and green maintenance machinery products, says the manufacturer.
Mr Davies adds; “Because of the natural synergies between the two companies and the complimentary product ranges, this will not only help Twose, but will allow McConnel’s distributors to offer a wider range of products.”
In addition, Mr Davies says the firm wants to increase investment in research and development to ensure a steady flow of new products.
The merger will not result in any job cuts in production, says Mr Davies. Twose’s reach arm mowers will continue to be made at McConnel’s production facility in Ludlow, Shropshire, while its cultivation range and farming accessories will continue to be made at Alamo’s factory in Salford Priors, near Evesham.
“At this point, no products will be dropped from either portfolio. One of the key benefits of the merger is the ability to offer dealers the opportunity to sell a wider range of products.”
As for branding, Mr Davies adds; “All international business will use the McConnel brand because of the greater product recognition it enjoys. The Twose brand will be retained within the UK and Ireland.”
“We are obviously talking to dealers on a one-to-one basis about the relationship and future opportunities. We hope there will be no affect within the UK and Irish markets and are working hard to make the merger as seamless as possible for all dealers. Twose’s new presence in the export market will hopefully create new opportunities for Twose, McConnel and dealers.”
But with so many other similar companies in the Alamo Group, such as Bomford and Spearhead, will there be any further mergers? “Absolutely not,” says Mr Davies. “Our aim is simple. To create a stable, mature, growing business for Twose which will enable the company to compete head-to-head with larger businesses within the cultivation market sector, and to do this we need to use all the resources we can to give the company every advantage in the marketplace.”