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'UK supermarkets need specific aisles to showcase local food and drink'
The Scottish Conservatives are pushing for supermarkets to create specific shelves or aisles to showcase locally-produced food and drink.
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The party has suggested the move would allow major retailers to support small businesses and be a ‘straightforward’ change to make.
Scottish Tory wellbeing and sport spokesman Brian Whittle said the plans would expand options for shoppers and encourage healthier food choices.
The proposal will be included in future Scottish Conservative blueprints for boosting smaller firms and improving public health.
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“Most major supermarkets have sections showcasing food from around the world, so there is no reason why this cannot be replicated specifically for local produce,” Mr Whittle said.
“It would signpost people to where they can get food and drink made in their local area, which will be popular among those passionate about supporting small, local businesses.
“The relationship between major supermarkets and local firms has not always been great, but this presents an opportunity to improve that.
“For smaller producers who might struggle to meet the demands of a nationwide contract, this would be a chance to build lasting relationships with major retailers.”
Mr Whittle went on to say the plans would give shoppers the opportunity to support local businesses without losing the convenience of being able to buy most of the products they need under one roof.
“With some Government support and the goodwill of major retailers, there is no reason why this cannot become a reality,” he added.
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