The UK’s first grass-fed, organic cheddar cheese from West Country cheese-makers Lye Cross Farm was launched at Dairy-Tech.
The cheese, which meets Pasture For Life (PFL) certification guidelines is made using milk from dairy cows which have been 100 per cent grass-fed throughout their lifetime and is produced at Lye Cross Farm, a certified PFL creamery.
Nine months matured, the initial batch was produced using milk from spring 2018 and will soon be available to buy in the UK as well as being exported to markets overseas, primarily to the USA.
Ben Hutchins, sales and marketing director at Lye Cross Farm explained that branded exports are a key focus for Lye Cross after it took the decision to refocus its marketing efforts 10 years ago.
“The UK market is consolidated and retailers are strong, so there are not very many opportunities to sell.
“We began exploring export opportunities in 2009 and attending international trade fairs and we are now up to 33 per cent being exported around the world to about 40 countries.”
Mat and Jessica Boley, Somerset, one of the PFL association producers which supplies Lye Cross, said: “This is a great way to farm and we can see demand for this type of product from the educated consumer.
"We were delighted to be one of the first commercial-sized dairy farms in the UK to be PFL-certified.”