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USDA visit Wales to discuss beef and lamb export deal

Officials from the United States Department of Agriculture were in Wales this week as part of on-going talks on re-opening the American market to British beef and lamb.

They were in Builth Wells today (Wednesday, April 27) for a meeting with NFU Cymru deputy president, John Davies, amid hopes of what could be a £60 million a year export boost.

 

“Re-opening the US beef and lamb market to UK imports would be an important confidence building measure for the UK livestock sector,” he said.

 

“The US is potentially a huge and affluent market that has strong links to the UK as we share history and language.

 

Opportunities

 

“But while securing access is one thing building the market is another. We know we have a great product and story to tell and that our grass-fed beef and lamb is up there with the best in the world.

 

“It is essential that all those interested in selling beef and lamb in the US are afforded as much help as they need from the Welsh and UK Governments, and for Hybu Cig Cymru to market the product to US consumers.

 

“The UK Government and relevant authorities need to resolve any technical issues as soon as possible and include the whole supply chain. This might involve inspections to processing facilities but timetables need to be as short as possible,” added Mr Davies.

 

Encouraging

 

“The ability to export lamb to the US in 2017 appears to be encouraging so let’s not let a lack of ambition or Government support hold this up or delay it.

 

“Average lamb consumption per head in the US is relatively small so targeting the promotion of both PGI Welsh beef and lamb will be critical.

 

“Identifying the right consumers and areas of the US will be important and strategic planning should start now by talking to retailers, food service and import agents.”

 


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UK producers to benefit from £60m US beef and lamb export deal UK producers to benefit from £60m US beef and lamb export deal

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