Farmers Guardian
News
Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

This Is Agriculture - Sponsored

This Is Agriculture - Sponsored

DataHub

DataHub

Auction Finder

Auction Finder

LAMMA 2020

LAMMA 2020

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days or subscribe for unlimited access.

Subscribe | Register

Veganuary campaign should be UK agriculture’s marketing catalyst

Industry groups have rallied to made a stand against Veganuary and its ‘false claims of crimes’. Organisations said the month-long campaign should be used as a catalyst to promote the wealth of benefits UK farming provides.

TwitterFacebook
Share This

Veganuary campaign should be UK agriculture’s marketing catalyst

The National Sheep Association (NSA) slammed Veganuary as ‘misguided and misleading’, and it neglected to mention the industry’s contribution to the environment.

 

NSA chief executive Phil Stocker said: “Behind the positive messages about Veganuary lies a co ordinated campaign against livestock farming.

 

“We are seeing criticisms from welfare campaigners, rewilders, climate change campaigners and health campaigners, but all these are connected and ignore the fact that UK sheep farming works very much in harmony with our environment, our landscapes and our human ecology.”

 

It came as Shropshire Council leader Steve Charmley took to social media with claims Veganuary bus adverts around the county – ‘a great country built on agriculture’ – were being used to promote ‘fake news of vegangalists’.


Read More

‘Veganuary cooked up by those hoping to tarnish the good name of our proud industry’‘Veganuary cooked up by those hoping to tarnish the good name of our proud industry’
Veganuary’s ‘false claim of crimes’ damaging animal welfare and human healthVeganuary’s ‘false claim of crimes’ damaging animal welfare and human health

NFU Cymru president John Davies agreed, suggesting consumers should be able to make purchasing decisions based on the facts around the production of meat and dairy, ‘rather than being misled by the fiction cooked up by those whose agenda seeks to undermine the good reputation and high standards of the Welsh farming industry’.

 

Northumberland farmer Andrew Robinson suggested it was about ‘selling our quality product and getting our message across, not banning alternatives’.

 

NFU crops board appointee Sarah Bell added: “AHDB already takes a levy, some of which is about market development. Is it time to review what the art of the possible is?”

TwitterFacebook
Post a Comment
To see comments and join in the conversation please log in.

Most Recent

Facebook
Twitter
RSS
Facebook
Twitter
RSS