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Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

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Veggie burgers to be replaced by ‘veggie disks’ under EU proposals

European parliament’s agriculture committee said the meat-related terms were ‘too misleading’ for the consumer.

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Veggie burgers to be replaced by ‘veggie disks’ under EU proposals

Veggie ‘disks’ are set to replace veggie burgers if the European parliament votes to back an amendment to ban animal product names on plant-based alternatives.

 

European parliament’s agriculture committee this week approved the proposals, also calling for a ban of the terms sausage, steak and escalope on products which contained no meat.

 

With 29 votes for to seven against, the committee said the meat-related terms were ‘too misleading’ for the consumer.


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Word ‘milk’ banned for use in branding of plant-based productsWord ‘milk’ banned for use in branding of plant-based products

Alongside the newly termed veggie disk, vegetarian sausages would undergo a name change to ‘veggie tubes’, the committee said.

 

French MEPs said the meat lobby was not involved but that the plan was simply ‘common sense’.

 

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Green Party MEP Molly Scott Cato said she voted against the plans and will try and get the decision reversed. “But it does depend who gets elected to the next parliament,” she said.

 

It follows a similar decision in June 2017 to ban products of a purely plant-based substance using milk, cream, butter, cheese or yoghurt as a marketing tool.

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