FARMERS Guardian’s 24 Hours in Farming campaign ended at 5am this morning (Friday, August 21) having taken centre stage on a global platform.
Supported by BASF, the campaign aimed to show the world what UK farmers do over the course of a normal day. Its success was always going to be reliant on wide industry support and UK farmers did not disappoint, with more than 5,000 posts on Twitter and other social media platforms throughout the event.
Their efforts ensured our hashtag #farm24 was trending at number two on Twitter for most of the day and latest figures confirm #farm24 was seen more than 82 million times on Twitter alone.
The continuous stream on FG Insight, reporting the day’s events as they happened, saw usual traffic levels to the website more than double.
In addition, FG staff did more than a dozen radio and television interviews, including one for Australian radio station ABC, and the story was picked up by regional and national newspapers.
With millions of people viewing our hashtags plus thousands of photos being sent through, the success of #farm24 was unbelievable!