LAMMA is the UK’s largest agricultural trade show, where over 850 exhibitors will host the most extensive array of farm machinery, equipment, and services to be found in one location anywhere in the UK.
I am the Head of Technical Content for Briefing Media Agriculture and Deputy Editor. As well as working closely with the various sector Load More...
Did you take part in #farm24? Relive it all here! #fuelledbyfarmers
If you managed to miss out on the action of 24 hours in farming, it's all here for you to see #farm24
#farm24 was views more than 23 million times-carry on supporting our farmers! #fuelledbyfarmers
Supported by BASF, the campaign aimed to show the world what UK farmers do over the course of a normal day. Its success was always going to be reliant on wide industry support and UK farmers did not disappoint, with more than 5,000 posts on Twitter and other social media platforms throughout the event.
Their efforts ensured our hashtag #farm24 was trending at number two on Twitter for most of the day and latest figures confirm #farm24 was seen more than 82 million times on Twitter alone.
The continuous stream on FG Insight, reporting the day’s events as they happened, saw usual traffic levels to the website more than double.
In addition, FG staff did more than a dozen radio and television interviews, including one for Australian radio station ABC, and the story was picked up by regional and national newspapers.
Prime Minister David Cameron endorsed the campaign from his Twitter account with 3.7m followers
FG editor Emma Penny was interviewed on Thursday’s Look North TV show
Although only a 24-hour event, the initiative has been six months in the planning
BASF’s Jane Craigie joined staff at FG HQ for the 3pm-9pm slot
11 FG staff manned the 24-hour rota to keep the live feed on www.fginsight.com going throughout
FG news editor Ben Briggs was interviewed for Australian radio station ABC
There were seven selfies of FG staff on the live 24 Hours in Farming feed
Scottish sheep and dairy farmer Andrew Paterson was the first to tweet on our live feed at 5.04am
#farm24 trended in the Twitter top 10 throughout the 24 hours, reaching number one at one point
There were almost 5,000 posts on Twitter
There were 217 on Instagram
And, there were 86 posts on Facebook
Australian and US farmers began adopting the hashtag #farm24, they loved the idea so much
FG staff were locked out of the building until just before 5am on August 20, due to a problem with the alarm system, and had to launch 24 Hours in Farming on laptops from a picnic blanket on the doorstep.
Defra used the occasion to announce the first-ever Rural Productivity Plan, which includes a promise to triple food and farming apprenticeships in rural areas
Sponsor BASF recorded nine videos to be played throughout the initiative
Even HM Treasury got in on the act, promoting #farm24 to its 220,000 followers
More than 24 doughnuts, six Danish pastries and numerous packets of biscuits, sweets, crisps and hummus were consumed by FG staff (and only five beers and half a box of strawberries)!
FG editor Emma Penny had just four hours sleep in 30 hours over the two days 24 Hours in Farming took place.