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Visitors flock to Fendt Field Day

In conditions not to dissimilar to those experienced this summer in the UK, 32 degree heat and dusty fields provided the setting for this year’s Fendt Field Day event. James Rickard reports from Wadenbrunn, Germany.


James   Rickard

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James   Rickard
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Tens of thousands of visitors came from all corners of the globe to witness Fendt's 2018 Field Day.
Tens of thousands of visitors came from all corners of the globe to witness Fendt's 2018 Field Day.

Attended by about 50,000 visitors, Fendt recently held its biannual Field Day spectacle. Located in central Germany, over 200 machines graced the 100 hectare site, featuring 120 Fendt tractors.

 

Highlights of the working show included the new Ideal combine, along with an ever expanding portfolio of products, encompassing balers, mowers, rakes and forage wagons.

 

Primarily geared up to show off Fendt machinery and technology, the green machines were also joined by a supporting cast of other implement manufacturers, from the likes of Kverneland, Vaderstad, Josking and Horsch, to name but a few.

 

Held on the 800 hectare Graf Von Schönborn farm, an arable and vineyard enterprise, the Field Day event was founded in 1994 and has been held every year since giving the Bavarian brand a chance to show off its wares in non-Agritechnica years.


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The grand parade is a highlight of the Fendt Field Day.
The grand parade is a highlight of the Fendt Field Day.

The two day event kicks off with a gathering of 2,000 dealers and customers from all over the world eager to get an update on the latest products, followed by the second day which is open to the public.

 

Encouraged to get their green injections early in life, families are very much welcome to the event, with areas dedicated to play. Though you might say even the grownups were acting like kids in a giant sweet shop.

 

As well as showing off its established products, visitors were also treated to a glimpse of what the firm will be offering in 2019 (click on the links above or below), and also what it has got on the drawing board.

 

Link to grassland equipment updates – including mowers, balers and forage wagons

Link to precision farming equipment updates – including sprayers, planters and data management

Business

Business

Reporting a positive first six months of 2018, Fendt claims it is on course to produce 16,800 tractors by the end of this year, exceeding last year’s production of 15,020 units. It says this 12 per cent increase in tractor production puts it on target for its ambition to produce 20,000 tractors per year by 2020.

 

In Europe, its market share ambitions of 10 per cent by 2020 also look seemingly doable, with the firm already at 9 per cent in 2017. A strengthening of its dealership network and the ability to offer a full range of products are cited as being the key reasons for market share growth.

 

Of the 15,020 tractors produced in 2017, 67 per cent are exported. In the US, the firm is on target to sell 800 units this year, a big jump from its ‘normal’ 300-400 units per year. With ambitious plans, Fendt is aiming to sell 2,000 units in this region by 2020, along with desires to grow market share in South America, Australia and Aisia.

 

Not one to rest on its laurels, the manufacturer says it has invested €70.8m in research and development in 2018.

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