MP Neil Parish has taken retailers to task over the lack of British lamb on supermarket shelves over the Easter period.
Mr Parish, who is chair of the Environment, Food and Rural Affairs Select Committee in parliament, complained to the British Retail Consortium in a letter about the amount of imported product in shops.
The letter read: “As the British lamb season is just starting, we do expect to see our supermarkets supporting British farmers and providing consumers with the choice of British meat.
“The current reliance on imported lamb by major supermarket retailers is a real concern to me, especially at this critical time when the UK is preparing to leave the European Union.”
Mr Parish also called on the retailers to do more to support and promote British lamb and said British lamb products should not be undercut by cheaper imported products or promotions.
He has previously raised the issue during Defra parliamentary questions.
NFU livestock board chairman Charles Sercombe said: “It is really good we have support from MPs.
“There is a need to make this point about how retailers are supporting British lamb and it is a message the NFU is very keen to deliver. Support from any quarters is very gratefully received.”
NFU livestock board chairman Charles Sercombe has challenged AHDB to come before the union and explain what it has achieved for levy payers over the last two years.
The gauntlet was thrown down after delegates at the NFU council meeting accused the body of not doing enough to promote British lamb.