With the lambing season well under way in one of the UK’s most densely populated livestock producing counties, farmers in Brecon and Radnor are calling for retailers to back Welsh Lamb with clearly labelled supplies on their shelves.
“Farmers want a commitment from UK retailers that when this season’s lambs come on to the market from May onwards that PGI Welsh Lamb is given pride of place on supermarket shelves,” says Brecon and Radnor NFU county chairman, Colin Millichap.
“We live in one of the most densely livestock populated counties in the UK and we produce high quality, grass-fed lambs bred to the highest possible animal health and welfare standards.
“The NFU Cymru Back Welsh Farming campaign was well received last year and gave consumers the opportunity to sample different lamb dishes.
“This cemented the union’s view that new product development is needed in order to move with changing consumer eating trends, which in turn will result in an increase in lamb consumption.”
According to NFU Cymru’s deputy president, John Davies, fresh from attending an EU Sheep Reflection Group meeting in Brussels, New Zealand lamb imports were “high on the group’s agenda”.
“New Zealand has supplied lamb to both the UK and Europe for many years, but at times of the year when less UK lamb was on the market,” he said.
“Unfortunately this is no longer the case and more and more containers of chilled New Zealand lamb are hitting the UK market at the peak season for UK lambs from May to January.
“This influx is becoming an increasing problem for the UK sheep industry and the group needs to consider whether the terms and conditions of the import quota remain fit for purpose.”