Welsh lamb industry 'ready to ramp up exports and boost domestic demand’

That was the message from Hybu Cig Cymru (HCC) chairman Kevin Roberts at the Royal Welsh Show as he said the industry needed a ‘seamless and stable solution’.

“With the right deal and unfettered access, HCC is ready to ramp up exports and boost domestic demand,” he added.

It followed the release of a report last week commissioned by the GB levy boards from the Andersons Centre, which warned the lamb export trade could be ‘almost completely wiped out’ by a no-deal.

And customers admired the ‘Welsh way’ of low-intensity livestock farming, highlighting the positive steps being taken to cut emissions.

But he added they still had to fight ‘fake news’.

Mr Roberts said: “Those that peddle falsehoods about food production methods and its consequences for climate change may be under-researched, under-qualified and often underhand. But that does not stop them being overhyped and all over social media.”

But he said it was time for Welsh farming’s success story to become ‘on-trend’.