What a waste: 77 million pigs in blankets go uneaten at Christmas

A survey of 2,000 shoppers found that nearly 100 million slices of turkey and roast potatoes plus 77 million pigs in blankets go uneaten and, while it may be the season of festive cheer, 120 million glasses of wine and beer get poured down the drain.

The survey estimates the average household cooks three times as much food as is needed, just in case of extra visitors or to tide them over until shops re-open.

Unsurprisingly, Warburtons is not just urging consumers to cut down on waste but to slap leftovers into a turkey and trimmings sandwich.

Meanwhile, the Love Food Hate Waste campaign is urging people to take fridge selfies with them shopping so they don’t double up on items, and to keep fridge temperatures at 5C or below to reduce spoilage.