Why butchery is making a cool comeback #NationalButchersWeek
Any food lovers out there will know the importance of quality meat. We take a look at the rise of "cool" butchers that are taking cities and the food world by storm and what to think about if you fancy giving it a go at home.
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All you need to do is look on Twitter and you will find yourself inundated with images of rather good-looking racks of lamb, or what you have lined up for dinner.
The rising popularity of showcasing what we eat is almost second nature to us now.
But why has it suddenly become "cool" to post pictures of meat?
Maybe it’s the overwhelming numbers of food bloggers out there today, or the increasing number of TV programmes that are focused on food and it’s provenance.
Shows such as Great British Menu, where top chefs promote the best of British produce, totted up nearly two million viewers for one episode, and Kate Humble’s "Back to the Land" seemed to drum up a whole host of followers, with viewers championing the promotion of British entrepeneurs.
Is this a sign that we are in fact taking a step back, and looking to who produces our food and why rather than completely disengaging with what’s on our plates?
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Farm shops became the public’s port of call for those who wanted to revel in the farm to fork ethos, and so the "meat box" was born.
Now, you can pre-order from an intriguing variety of meaty options, from farm shops and butchers all over the country.
This is certainly one way for those who live in urban areas for example, to have a closer connection to farmers and producers - what could be more satisfying than finding a box of sausages straight from the farm on your doorstep?
But it’s those at the helm who are really igniting the movement.
The Ginger Pig, now famous for their quality of meat, currently have thirty-two thousand Twitter followers, along with over sixteen thousand on Instagram.
Their bio proudly states their intention too: Farming, sourcing, butchering & cooking quality meat. Seven London shops, acclaimed butchery classes.
THIS is what you need on your BBQ this weekend. #lambprepgoals pic.twitter.com/aetySD69nt
— The Ginger Pig (@GingerPigLtd)THIS is what you need on your BBQ this weekend. #lambprepgoals pic.twitter.com/aetySD69nt
— The Ginger Pig (@GingerPigLtd) July 27, 2017
TONIGHT. #friyay pic.twitter.com/3J4MPrk0Bt
— The Ginger Pig (@GingerPigLtd)TONIGHT. #friyay pic.twitter.com/3J4MPrk0Bt
— The Ginger Pig (@GingerPigLtd) July 14, 2017
Godfreys in London has been described as "arguably the most popular butcher in London" by TimeOut London, their story spanning back to 1905 when the company was "founded by our Great Grandfather Frank Godfrey", who would "often be seen herding the animals down the High Street to our premises in Stoke Newington High Street."
Butchery classes are also now widely available, with butchers themselves - like Godfreys - taking on the task of teaching, inviting well establshed figures in the food industry to help promote the cause. (See below.)
Great butchery class great company @tomparkerbowles @LondonFoodMonth @jezzalee @eavesie pic.twitter.com/Kw2mJyazQ8
— Chris@Godfreys.co (@GodfreysCo)Great butchery class great company @tomparkerbowles @LondonFoodMonth @jezzalee @eavesie pic.twitter.com/Kw2mJyazQ8
— Chris@Godfreys.co (@GodfreysCo) June 29, 2017
A boom in social media over the past couple of years has enabled those with a passion for the industry to voice their opinion.
With food celebs such as Gizzie Erskine posting about how the pro’s of animal fats and well-known farmer Jimmy Doherty heading up the recent, "Who’d be a farmer today?" campaign by the Prince’s Countryside Fund, it feels as though the tide is changing when it comes to meat and how it’s represented.
So proud to say we won Best Beef Sausage ⭐️⭐️⭐️ with our Beef & BoneMarrow sausage @jimmysfarm #GoNative Sausage awards @RBSTrarebreeds
— Ruth&Nathan (@TheButcherySE23)So proud to say we won Best Beef Sausage ⭐️⭐️⭐️ with our Beef & BoneMarrow sausage @jimmysfarm #GoNative Sausage awards @RBSTrarebreeds
— Ruth&Nathan (@TheButcherySE23) August 3, 2017
Tune into @simonmayo on @BBCR2 today from 5pm to hear @jimmysfarm recipe for sirloin and nettle fritters! pic.twitter.com/2TpXGRPVdv
— Jimmys Farm (@JimmysFarmHQ)Tune into @simonmayo on @BBCR2 today from 5pm to hear @jimmysfarm recipe for sirloin and nettle fritters! pic.twitter.com/2TpXGRPVdv
— Jimmys Farm (@JimmysFarmHQ) July 27, 2017
According to The Grocer magazine, the inclination to shop at the butchers rose after the horsemeat scandal in 2013.
The shift in perception is astounding.
With the official 2016 Grocery Retail Structure report stating there are 6,140 butchers’ shops in the UK, the uptake in interest in where shoppers source their food can only be beneficial.
Headlines in recent times have exploited animal products as the nasty instigator in many of today’s health problems, but with more and more creating a hype around quality, origin and the benefits eating meat can provide, it looks like the future is looking meatier than ever.
Clare Hunt - case study
After becoming a smallholder three years ago, Clare Hunt’s journey from breeding sheep to butchery has been one of great learning.
Familiarising yourself with the animals is unavoidable when running a business on such a small scale, but after pushing her initial worries aside, Clare managed to master the skills needed.
Here are Clare’s top five points to think about before you butcher an animal yourself for the first time:
Five things to think about before you butcher your animals:
- Do your homework: Get to know the basics of how the animal’s anatomy works, understand the joints and where the best places are to cut
- Be methodical: Make a plan of where you’re going to start and what will happen in each stage
- Take your time: Be sure you’re not rushing. It doesn’t matter if you’re slow. If you get confused, take a step back and gather your thoughts
- Give yourself plenty of space: You’ll need to manoeuvre the carcase and get to it from all sides
- Prepare your equipment: You’ll need a good boning or filleting knife, a cleaver, a knife sharpener, bags or buckets for waste, freezer packaging for finished cuts, pen for labelling, a tarpaulin to cover your table, chopping boards and cloths to keep your work area clean and tidy
Why do it yourself?
Not all of us have the time - or the inclination - to butcher our own meat, but doing it on a small scale can be rewarding in the kitchen.
It can give you a little bit more of an insight in to the animal you are eating and can also be beneficial in realising how much waste there is. Parts of the animal which you do not normally see on a meat counter (like lamb ribs, as Clare states) can be used just as much as the more popular cuts.
One for the ktichen
How to butterfly a leg of lamb
- Start by removing the aitch-bone. This is found at the top end on the leg of lamb
- Make sure that you stay close to the bone to reduce any waste of meat. Once removed, set aside - the bone can be used for stock later on
- Locate the thigh bone. Place the knife against one side of the bone and start to slice through the meat following the curvature of the bone. Don’t cut all the way through the meat, only to the depth of the bone
- Working slowly, make your way along the leg of the lamb
- Continue until you have exposed the whole bone on one side
- Carefully work the tip of the knife around and along the underside of the bone, again making sure that you cut as little meat off as possible
- Once complete, pull the bone out of the lamb, using the knife to trim away any attached meat, until the entire bone is released
- To finish, check the leg of lamb for any leftover bone fragments and trim away along with any large white lumps of fat. With thicker parts of the lamb leg, you can butterfly in half again to ensure an even thickness
Source: Great British Chefs
VIDEO: Tom Wood
Tom Wood's passion for butchery has taken him to the other side of the world, but back home in Lancashire, his love for what he does is catching.
Perfection at it's best, correct amount of marbling to meat ratio.@jimmysfarm @DalzielLtd @BlackburnMarket @MTJ_tweet @BBCCountryfile @FGBen pic.twitter.com/4VJqH4qag7
— Tom Wood M.Inst.M. (@tomwood9)Perfection at it's best, correct amount of marbling to meat ratio.@jimmysfarm @DalzielLtd @BlackburnMarket @MTJ_tweet @BBCCountryfile @FGBen pic.twitter.com/4VJqH4qag7
— Tom Wood M.Inst.M. (@tomwood9) June 24, 2017
Excellent T-bone from @tomwood9
— Phil Keenan (@foodyphil)
I don't think there's a better way to eat one than old- school retro 😋 pic.twitter.com/tkOptuO5ViExcellent T-bone from @tomwood9
— Phil Keenan (@foodyphil) July 15, 2017
I don't think there's a better way to eat one than old- school retro \uD83D\uDE0B pic.twitter.com/tkOptuO5Vi
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