You are viewing 1 of your 2 free articles

You’ll need to join us by becoming a member to gain more access.
Already a Member?

Login Join us now

Word ‘milk’ banned for use in branding of plant-based products


Producers using the term ‘milk’ to market purely plant-based products have been forced to rebrand.

Twitter Facebook
Share This

‘Milk’ has been banned for use in branding of plant-based products #teamdairy

The EU Court of Justice confirmed a ban on products of a ‘purely plant-based substance’ using milk, cream, butter, cheese or yoghurt as a marketing tool – terms reserved by EU law for milk of animal origin or products directly derived from bovine milk.


There are some allowances, including coconut milk, nut butter and ice cream, but the majority rule applies to all products not on the list of exceptions, such as soya and tofu.


NFU dairy board chairman Michael Oakes said: “I think the ruling is very positive.


“The issue was of growing concern amongst our members and we raised it in the media only last week as we were noticing more instances where plant-based products were being promoted in a way which did not make it clear that they are not dairy products.


“It is about better labelling.”


It came as German company TofuTown argued its advertising of vegan and vegetarian purely plant-based products – Soyatoo Tofu Butter, Rice Spray Cream and Veggie Cheese – did not infringe any relevant EU legislation.



It said consumers had changed the way they understood the designations and were not confused or mis-led about the content.


But a German association hit back with concern the product was unfairly branded.


The European Dairy Association (EDA) said it was a ‘good day for dairy’.


EDA Secretary-general Alexander Anton added: “The unique and natural blend of micro- and macronutrients of milk and dairy products cannot be matched by any plant-based product.


“Even in explaining the difference on the packaging, those plant-based products are not allowed to misuse our dairy terms for marketing their products.”

Twitter Facebook
Rating (0 vote/s)
Post a Comment
To see comments and join in the conversation please log in.

More News

Police officer live tweets investigation as sheep injured and killed by Jack Russell dogs

A police officer has been praised by farmers after live tweeting a sheep attack investigation in North Wales.

VIDEO: Farm worker demands 'more respect' from drivers after near-misses caught on camera

A farm worker has demanded ’more respect’ from other road users after a series of near-misses involving his tractor.

Radio 1 DJ left red faced over Glastonbury vegan claim

Nick Grimshaw has been ridiculed by farmers on Twitter after stating the dairy farm used to host the Glastonbury music festival was ’the most vegan friendly place on the planet’.

Make dairy as important as the car industry, insists Dairy UK chairman

Dairy should receive the same treatment the car industry does in upcoming Brexit negotiations, according to the Dairy UK chairman.

Your farm animal health plan - everything you need to know...

The NFU’s animal health and welfare adviser explains why health planning for your farm can be easier than you think.
FG Insight and FGInsight.com are trademarks of Briefing Media Ltd.
Farmers Guardian and FarmersGuardian.com are trademarks of Farmers Guardian Ltd, a subsidiary of Briefing Media Ltd.
All material published on FGInsight.com and FarmersGuardian.com is copyrighted © 2016 by Briefing Media Limited. All rights reserved.
RSS news feeds