This year’s World Milk Day takes place on Friday, June 1, and the NFU is encouraging its dairy farmer members to get involved.
It was first established in 2001 by the Food and Agriculture Organisation of the United Nations (FAO) to help raise awareness of the dairy sector and to recognise the importance of milk as a global food.
Last year there were an incredible 588 events in 80 countries worldwide.
The overarching theme for 2018 is celebrating the important contributions of dairy to sustainability, economic development, livelihoods and nutrition.
The Global Dairy Platform (GDP), which is helping to coordinate global celebrations, has started a “Raise a Glass’ campaign, asking people to take photos and videos of themselves drinking a glass of milk on the day.
You can get involved by tweeting or retweeting messages showing support for British dairy farmers, promoting the nutritional benefits of milk or simply talking about how much you enjoy the white stuff.
The NFU is encouraging all dairy farmers, NFU staff, partners and children - anyone who is involved in the dairy industry or who simply enjoys a glass of milk - to be part of the day.
Upload your photos and videos to social media channels such as Twitter, Facebook and Instagram using the hashtags #WorldMilkDay and #RaiseAGlass.
On Friday, the NFU dairy team is joining forces with a Herefordshire dairy farmer whose farm is also home to a football academy.
Member Andy Bevan has a football academy on his farm and is staging an under 9s tournament on the day with nine teams competing – that’s 120 young footballers!
The NFU and County Milk, the farm’s milk buyer, will be teaming for the event to promote positive, nutritional messages about dairy and talking to players about why dairy is such an important part of their training routine.
This is all part of a wider campaign to link World Milk Day with sport and athletics, especially relevant this year due to the football World Cup starting in a few weeks.
Here in the UK, the Dairy Council is spearheading the ‘Make Milk Your Goal’ campaign, which celebrates the merits of milk and its important role in athletes’ diets.
They have partnered with British athletes, across varying sports, to share short video clips or photos stating the importance of milk for their own training regime, whilst raising a glass to celebrate World Milk Day.