Farmers Guradian
Topics
Nine ways to keep your farm vehicles safe

Nine ways to keep your farm vehicles safe

DataHub

DataHub

Dairy Farmer Magazine

Dairy Farmer Magazine

Auction Finder

Auction Finder

CropTec

CropTec

LAMMA 2019

LAMMA 2019

You are viewing your 1 free article

Register now to receive 2 free articles every 7 days or subscribe for unlimited access.

Subscribe | Register

Young Farmers urged to embrace decrease in meat consumption

THE rise of vegetarianism, veganism and flexitarianism should be capitalised upon, not feared, young farmers at Wales YFC’s annual Rural Affairs Conference were told.


Olivia   Midgley

TwitterFacebook
Olivia   Midgley
TwitterFacebook
Share This

Young Farmers urged to embrace decrease in meat consumption

Rob Cumine, partner of Pembrokeshire-based Natural Wagyu, described the trend in reduced meat consumption as a real opportunity, saying if consumers bought less meat, they would be willing to pay more for it.

 

He said: “Globally, it is a great opportunity for Welsh farmers, with a strong provenance story to tell.”

 

This message was echoed by Mark Grant, associate director at Levercliff, food and drink marketing experts, who said: “People are eating less meat, but better quality. In Wales, we are well set up for this.


Read More

Dietary think tank rapped after suggesting UK-wide reduction of red meat Dietary think tank rapped after suggesting UK-wide reduction of red meat
Meat lover? Here's 11 health benefits of eating tasty British beef... Meat lover? Here's 11 health benefits of eating tasty British beef...
Meat tax ‘increasingly probable’ to keep within 2degc Paris agreement Meat tax ‘increasingly probable’ to keep within 2degc Paris agreement
OFC 18: Will meat eating be a thing of the past by 2100? OFC 18: Will meat eating be a thing of the past by 2100?

“Do not be apologetic – embrace it and develop something to suit the marketplace.”

 

He reiterated that in Wales there was a big opportunity to market products based on the fact they were Welsh.

 

In terms of dealing with retailers, Mr Grant said the only good stories they used were those about working with small companies, which would be of benefit to farm-based producers.

Win a New Holland T6 DCT!

Win a New Holland T6 DCT!

Farmers Guardian has joined up with New Holland to give a lucky reader the chance to experience the new T6 DCT for 12 months!

 

New Holland Agriculture has enriched the T6 Series offering with the new T6 Dynamic CommandTM, an all round multi-purpose tractor.

 

It is a versatile tractor that will be an asset to the fleets of arable, livestock, dairy farmers, contractors and hay and forage operations.

 

CLICK HERE

TwitterFacebook
Post a Comment
To see comments and join in the conversation please log in.

Most Recent

Facebook
Twitter
RSS
Facebook
Twitter
RSS